Podcasts
Collaboration's 4-part Podcast Series, Sales for Small Business Owners, addresses critical sales issues to help you implement the best practices and grow your sales.
The Sales Roller Coaster
- Do you collect leads, but then forget to maintain them due to a busy schedule and business operations?
- Riding the Sales Roller Coaster causes unnecessary stress and monetary dilemmas.
- Learn a simple three-step solution to help you get off the Sales Roller Coaster and stay off!
Ideal Client Profile
- Don’t waste time targeting the wrong type of client!
- Have a focused and clear understanding of their perfect client, the ones who purchase.
- Create and maintain an ideal client profile, and save time and money in day-to-day operations, sales and marketing.
Everyone is not your Customer
- Many business owners want to believe that "everyone" is their client, but the truth is while many people can possibly benefit from your product or service, not all of them will actually purchase from you.
- When a business owner tries to target too many customers, the end result is frustration, wasted time, wasted money and more work.
- Utilize your client profile for marketing activity and lead generation--think about where they go and what they do.
- Be sure to revise your client profile every six months, reviewing your best most recent clients.
Sales Goals
- What are the tricks to maintaining and achieving your sales goals?
- Learn why and how to create goals on a timeline, and make yourself accountable for those goals in order to gain sales and revenue momentum.
