Build it and they will come
You figure that if you open your office or retail location that people will purchase your goods or services. If it was truly that easy, everyone would be successful in business.
Passion is enough
You want to create a business around a passion. Well, passion will only carry you so far without the proper plan and structure in place.
You need to have an original product or service
There have been many great ideas that no one ever bought - why? Because there was not an established need (whether perceived or created).
Everyone could be my client
New business owners often think everyone could benefit from their product or service. In reality, every business needs to have a clearly defined target group or groups they are trying to sell to.
Growth, Growth, Growth
For most businesses it is a slow steady approach to building a profitable sustainable business that ends up creating the greatest value for the business owners.
Fund my growth through sales
Most businesses underestimate the amount of capital they will need to start and grow their business and therefore are undercapitalized.
I will make lots of money
Most businesses live client to client like most people live paycheck to paycheck.
I will have lots of free time
New business owners are often surprised by how hard running a business is and how there is never enough time to do the things needed for the health of their business.
We want to encourage people to start a business with a clear understanding of what it will require from them as a person, financially and time.