Growing Your Business

Central Coast Seafood

Giovanni Comin, Owner

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Type of Industry: Wholesale Seafood Distributor
Number of employees: 37
Years in business: Family owned since 1973
Began working with Collaboration: In 2006 

"2008 was a milestone year for Central Coast Seafood. Not only were we profitable for 12 consecutive months but we increased our revenue by 34%!

Management challenges led our family-owned business to Collaboration in August 2006. Our business practices were erratic which lead to consistent, inconsistent cash flow. We decided it was time to work with a professional who could evaluate CCS objectively. Collaboration more than delivered on our expectations! Expecting to learn only about what was wrong with the business, we discovered there was a lot we were doing right. We just were giving up on those things before they could come to fruition.

Our most valued—and sustainable—take-aways have been confidence in our decision making (so as not to give in too soon), team accountability and running our business proactively vs. reactively.
We can’t stress enough the value of an outside, objective business partner like Collaboration. This relationship will remain at the foundation of our business practices for years to come."

- Molly Comin, Controller