Barry Lieberman enables ventures and organizations to enter and scale markets to become the industry go-to brand while improving sales and customer retention. His formidable career, coupled with an MBA with honors from Chapman University and a BS from Cal Poly San Luis Obispo, gives Barry the expertise to be an industry expert in modern demand generation systems and processes, digital marketing, lead generation, business development, and customer service. He has helped businesses grow by tens of millions of dollars through addressing growth challenges and implementing processes to achieve expansion goals.
Barry has built and sold numerous companies and is experienced in all aspects of building, growing, and running organizations. Founding and leading a national marketing service firm for 18 years and later assisting companies in interim executive/fractional roles, Barry helped organizations of all size focus on the customer-facing aspects essential to business growth. His passion to coach and mentor others led to an additional career as an Adjunct Professor of Entrepreneurship, Marketing & Sales at Cal Poly San Luis Obispo, and coach and mentor for the Small Business Development Center in SLO.